RESEARCH

INSIGHT & TRUTHS

Athletes create their own ritual to prepare for victory. Music plays a major role when getting into the zone

Nike views themselves as a technology company that enhances performance versus a sports company.

Skateboarding has a psychological and physiological effect on skaters. It drives the desire for the dopamine that comes from an adrenaline rush.

Every athlete goes through different

emotional stages that build resilience.

TARGET AUDIENCE

BIG IDEA

The tenacity embodied in the Shokunin mindset is one fixed on becoming a master of one’s passions. To be a warrior is to be shokunin, it is a way of life. It is setting goals to the highest standard, and being dedicated to the victory. Through the stages of shokunin, warriors follow a ritual path, a journey to victory.

ALTIUS LOGO

SKATEBOARD DESIGN

Graduate Student Group Project | Advertising Studio II: Branding Solution

My role: art direction, graphic design, strategy.