INSIGHT & TRUTHS
The tenacity embodied in the Shokunin mindset is one fixed on becoming a master of one’s passions. To be a warrior is to be shokunin, it is a way of life. It is setting goals to the highest standard, and being dedicated to the victory. Through the stages of shokunin, warriors follow a ritual path, a journey to victory.
Graduate Student Group Project | Advertising Studio II: Branding Solution
My role: art direction, graphic design, strategy.